Internal · Owner review

Homeware&Tech

The brand that removes suspicion

Positioning · voice · photography · what South Africans actually search — an alignment review for the owners. Platform decision deliberately open.

July 2026 · prepared from the brand operating system + live research

Internal

Why this work exists

The enemy isn't other retailers.
It's suspicion.

South Africa is a scam-wary market. An unexplained discount reads as a trap, and "second hand" reads as someone else's problem. The old framing filed the brand in the pawn-shop mental category — exactly where a low price is least believable.

The old framing

"We Buy, We Sell, We Rock!"

…quality pre-owned and new products.

The counter-principle

The discount must always carry its reason.

You pay less because of the box, not the product. No price ships without its reason attached.

brand/positioning.md §2

Internal

The core story — this paragraph is the brand

Every item on our shelves and on our site is brand new and never owned. It is here because the box was opened, damaged in transit, put out as a demo unit, or returned unopened to a major retailer — so you pay well under retail for the product, not the packaging.

Every channel tells some version of this, and no channel weakens it. Sourcing is always generic — retailer returns, demo stock, direct imports. We never name a source retailer on a product.

brand/positioning.md §3

Internal

Positioning statement

For value-savvy households and deal hunters in Gauteng, Homeware & Tech is the store where you get brand-name goods, brand new and never owned, at well below retail — tested, under warranty, returnable, and sitting in a real store where you can see it before you buy.

Primary message: "Brand new. Never owned. Well under retail — and we'll show you why."

brand/positioning.md §4, §7

Internal

The grading ladder

Three grades. Every product gets exactly one.

New · Sealed

Untouched box, factory sealed. Includes direct imports. Sealed is shown sealed — no other claim needed.

New · Unboxed

The hero grade. Box opened or damaged; the product itself is flawless. If there is any mark, it isn't this grade.

New · Unboxed · Light Marks

A cosmetic mark, always disclosed with a located, photo-referenced note: "Light scratch on left panel — shown in photo 4."

Written "New – Sealed" / "New – Unboxed" / "New – Unboxed, Light Marks" — identical on shelf tickets, website, ads and feeds. What the shelf says is what the feed says. Never abbreviated, never paraphrased.

brand/positioning.md §5

Internal

The trust stack

Five proofs, wherever a buying decision happens

1

Tested before sale

Every item powered on and checked working before shelf or site.

2

6-month warranty

Honoured by us, in store — not fine print. (Value to confirm with you.)

3

Returns accepted

Plain-language policy, honoured at all three stores.

4

See it in store

Every item sits in a real Gauteng store. Walk in and inspect it.

5

Free delivery over R2 000

Or collect at its home store, free.

Each proof is operational, not decorative — the stores have to actually do these things. That's what competitors quoting prices from a website can't fake.

brand/positioning.md §6

Internal

Vocabulary discipline

Words that never describe our stock

second handusedpre-ownedpawncash for goodsliquidationfactory seconds

Because they're not just off-brand — for this stock they're false. Nothing we sell was ever owned. Plus two protective rules: no blanket discount percentage is ever published (per-item compare-at pricing does that work honestly), and "unboxed" appears only inside the full grade label.

R9 999Retail R11 999Save R2 000

The canonical price pattern: our price leads, verified retail follows, the saving closes. The reason travels with the price.

brand/positioning.md §9 · DESIGN.md

Internal

Brand voice

The straight-talking insider

Honest to the point of showing you the scratch

A disclosed flaw is the reason the price is believable. Honesty is the selling point, not a buried disclaimer.

Specific beats superlative

"SMEG FAB32, R3 000 under retail, box damaged in transit" — never "AMAZING DEALS!!!". A specific claim can be checked; checkable is what sells.

Local and human

SA English, real store names, rand amounts written properly (R11 999). Sounds like a place you can drive to — because it is.

One rule with teeth: damage disclosure is flat and plain, zero humour. A joke near a flaw reads as hiding something.

brand/voice.md §1–3

Internal

The voice, applied — real listing from the current site

Same fridge. Different believability.

Live site today

SMEG Full Fridge – Stainless Steel

~~R11999,00~~ R9999,00

Store Location: [Rooihuiskraal,Centurion Mall@Reds]

A struck price with no reason attached — an unexplained discount still reads as a trap.

Under the new system

SMEG [model] Fridge — Stainless Steel, [capacity]L — New – Unboxed

R9 999 · ~~Retail R11 999~~ · Save R2 000

Box opened; the fridge itself is flawless. Tested working. 6-month warranty. One available — see it at Mall@Reds or collect today.

Same two numbers the site already shows — plus the missing reason. That one line is the whole strategy.

brand/voice.md §6, rewrite 2

Internal

Photography policy

Photos are the trust engine

The model

Don't hire a photographer to shoot products — hire one once to build a booth per store and train staff to shoot at listing time, on store phones. Budget guidance R8 000–R10 000 once-off, then it's a store operation.

The shot list

Fixed order: hero → front → model plate → every mark close-up, numbered → box shot only if the box is damaged. Damage notes point at photo numbers. Sealed stock is never unboxed for photos.

The honesty rules

Marks photographed, never angled away. No filters, no retouching. The hero is always our photo of our actual item — a stock image never stands in. A grade is a claim; the photos are the evidence.

Every booth photo carries a store-name board in frame — so the photo itself proves which store the item lives in.

brand/photography-policy.md

Internal

Research · what South Africans actually type

Deal terms dwarf condition terms

Category pages compete on the big deal terms; the grading story converts on-page once the searcher arrives. "New – Unboxed" is the brand label, not the SEO target — nobody types it (yet).

research/keyword-context.md · DataForSEO, ZA monthly, Jul 2026

Internal

Research · three uncontested pockets

Demand nobody is answering properly

720/mo

"takealot returns"

LOW competition, real buy-side long tail ("buy takealot returns"). Only two small SA sites target it. We are literally the answer — answered at brand level with one explainer page, never per item.

4 400/mo

"refurbished meaning"

LOW competition. People asking what these words mean. Our explainer positions New – Unboxed as better than refurbished: never owned, never repaired.

$2.22 CPC

"demo stock"

Highest commercial value of any term measured. The demo-stock SERP is wall-to-wall dedicated SA businesses — Gauteng shoppers know and use this word.

research/keyword-context.md · DataForSEO, ZA, Jul 2026

Internal

Findings · current site & listings — fixes needed on any platform

What we found under the floorboards

Finding	Why it matters
"Second hand", "pre-owned", "Used · Grade B" live on the site	Sells the stock short — it was never owned — and files the brand in the category where low prices are least believable.
Warranty disclaimed entirely	Current T&Cs say the store "cannot warrant performance". The CPA gives customers a 6-month implied warranty anyway — so we carry the obligation without earning the trust. The new brand makes the warranty a selling point instead.
Legal gaps: no VAT/registration number shown, GDPR-template privacy policy (no POPIA), defect-only returns vs ECTA's 7-day online cooling-off	Compliance exposure and easy credibility wins; attorney review recommended before relaunch.
Google Business Profiles uneven	Mall@Reds is strong (4.7★, 24 reviews). Sunnyside has zero reviews and a misspelled website link. Modderfontein has no profile at all — invisible on Maps and a hard blocker for local inventory ads later.

research/existing-site-policies.md · research/store-details.md

Internal · concept

Concept · the AI Lister

From booth photo to live listing in minutes

1

Shoot

Staff photograph the item in the booth, on the store phone, per the shot list.

2

Read

AI reads the model plate photo — brand, model number, specs.

3

Verify

Current retail price looked up for the compare-at anchor. Facts, never guesses.

4

Write

Listing drafted in the brand voice, grade attached, damage notes matched to mark photos.

5

Approve

Staff review and publish. Online in minutes, not days — one-of-each stock finally listable at scale.

Platform-independent by design: the photo contract and the brand documents are the system. It can publish to WooCommerce or Shopify equally.

brand/photography-policy.md §4 (machine contract) · brand/voice.md §7

Internal · core tenet

Core tenet · the distribution model

List once. Everywhere at once.

One listing · one source of truth

Website

Product page with grade badge, price pattern, damage note and home-store tag — live the moment staff hit approve.

Google

Shopping ads, Performance Max, free listings — and local inventory per store, so "near me" searches see it on the shelf at Sunnyside.

Facebook & Instagram

One catalog feeding the shop tab and catalog ads, with product sets by grade, store and availability.

In store

The same record drives the POS and the shelf ticket. What the shelf says is what the feed says — never two versions of the truth.

Staff do one thing — photograph and approve the listing. The system does the rest: every channel inherits the same grade, price-with-reason and photos, with each channel's technical condition fields mapped by rule, never by hand. One-of-each stock only works if listing it once is enough.

channels/feed-architecture.md §1–2

Internal · decision pending

Infrastructure · deliberately still open

POS + online store: two viable routes

WooCommerce + POS

Builds on the current site's bones. Lower running cost, maximum customisability, no per-transaction platform fees on top of the gateway. POS integration to be scoped against till workflows at the three stores.

Shopify + Shopify POS

Working prototype already built as part of this exercise (branded storefront, grading data model, store pages). Tighter native POS/inventory/channels integration; higher monthly + transaction cost on a third-party gateway.

The point of this deck: everything before this slide — positioning, grades, proofs, voice, photography, the Lister concept — carries over unchanged to either platform. The brand decision and the platform decision are independent, and the brand one is the urgent one.

decision criteria: cost · customisability · POS fit · migration effort

Internal

What we need from you

Does this match where you want the business to go?

The positioning call: commit to "brand new, never owned, explained price" as the single story — and retire "We Buy, We Sell, We Rock!" everywhere.
Warranty terms per grade — 6 months is the working value; your confirmation locks it into copy, policies and feeds.
Company details: VAT / registration number for the site, and the business address for invoices.
Modderfontein: shop number and trading hours, plus a Google Business Profile — currently the store is invisible on Maps.
Photography engagement: green-light the once-off booth + training model (R8 000–R10 000 guidance).
Platform steer: weigh WooCommerce vs Shopify on cost and POS fit — no commitment needed today; the brand work is ready either way.

Homeware&Tech

Working session · iBall Media

Part 2 · Putting the brand on the current site

Signed off. Now we build it — on WooCommerce.

The owners have approved everything in Part 1, unchanged. What follows is the execution pack for the existing WordPress/WooCommerce site and the ads account: homepage hero, grade badges, product cards, display banners, Facebook carousel — plus the asset list and the fixes we found while preparing it.

All product photos and prices in these mockups come from the live site (fetched 2026-07-14). Nothing is stock imagery.

Working session · iBall Media

Mockup 1 · Homepage top of fold — recommended (Variant A)

homewaretech.co.za

Homeware&Tech

ShopHow it worksOur storesWarrantyContact

Brand new. Never owned.
Well under retail — and we’ll show you why.

Retailer returns, demo units and damaged-box stock: every item tested working, graded honestly, and covered by our 6-month warranty. See it at Sunnyside, Mall@Reds or Modderfontein — or order online with free delivery over R2 000.

See new arrivals How New – Unboxed works

New · Unboxed SMEG upright fridge photographed in store at Mall@Reds

Mall@Reds

SMEG Full Fridge — Stainless Steel

R9 999Retail R11 999Save R2 000

One available — see it at Mall@Reds or collect today.

Tested before sale

6-month warranty

Returns accepted

See it in store

Free delivery over R2 000

Copy: brand/voice.md §6 rewrite 1 — approved verbatimPhoto & R9 999 price: live listing, fetched 2026-07-14Retail anchor pair: voice.md rewrite 2Grade shown is illustrative — assigned on inspection

brand/voice.md §6 · DESIGN.md · homewaretech.co.za 2026-07-14

Working session · iBall Media

Mockup 1b · Mobile, and a lighter alternative

Homeware&Tech

ShopStores☰

Brand new. Never owned.
Well under retail — and we’ll show you why.

Every item tested working, graded honestly, 6-month warranty. Three Gauteng stores or free delivery over R2 000.

See new arrivals

New · Unboxed SMEG fridge in store

Mall@Reds

SMEG Full Fridge — Stainless Steel

R9 999Retail R11 999Save R2 000

Variant B — light, photo-led

Brand new. Never owned.
Well under retail.

And we’ll show you why: the price drops because of the box, not the product. Tested working, graded, 6-month warranty.

See new arrivals

Mall@Reds · Centurion

Recommendation: launch with Variant A. The dark band with the full trust strip carries most of the anti-suspicion load at the moment of rebrand; Variant B is a strong A/B test once the story has landed. Mobile keeps the H1, one CTA and one proof-carrying product card above the fold.

Storefront photo: brand/identity/ (real store)One orange CTA per view — DESIGN.md

DESIGN.md (buttons, imagery) · brand/photography-policy.md §8

Working session · iBall Media

Mockup 2 · Grade badges — the condition system, visible

Three badges replace “Condition: Used · Grade: B”

New · Sealed

Ink on white. Factory sealed, shown sealed. Data value stored in WooCommerce: “New – Sealed”.

New · Unboxed

Orange — the hero grade, box opened, product flawless. Data value: “New – Unboxed”.

New · Unboxed · Light Marks

Outlined. Never appears without its located, photo-referenced note: “Light scratch on left panel — shown in photo 4.”

Wiring for WooCommerce	Detail
One global attribute	`pa_grade` with exactly three terms. Global (not per-product custom field) — that’s what the Google feed plugin can map condition from. Retire the current `Condition` and `Grade` attributes.
Badge rendering	CSS classes on the shop-loop and product images (top-left; store tag bottom-right). Implementation pack ready in the repo: `brand/design-system/assets/badges/` — badges.css, three SVGs, README with rules.
The uppercase treatment	NEW · UNBOXED is a CSS display style. The stored string is always the full en-dash form — never abbreviated, paraphrased or restyled in data, titles or feeds.

brand/positioning.md §5 · DESIGN.md · research/woocommerce-channel-plugins.md §1.1

Working session · iBall Media

Mockup 3 · The product card, rebuilt — real listing, live today

Same monitor. The card now argues its own price.

Live site today

Acer Portable Monitor PM161Q 15.6″ Full HD (1920×1080) IPS 16:9 6ms 250nits HDR10 AdaptiveSync MiniHDMI 2xType-C Black

R1799,00

Condition: Used · Grade: B

Eleven specs in the title, zero reasons in the price. “Used · Grade B” is false (never owned), off the grading ladder — and banned vocabulary.

New · Unboxed · Light Marks Acer portable monitor, actual item photo

Sunnyside

Acer PM161Q 15.6″ Portable Monitor — Full HD IPS, USB-C — New – Unboxed, Light Marks

Faint mark on rear casing — shown in photo 4.

R1 799Retail R —†

Tested working. 6-month warranty. One available — collect at Sunnyside.

Title formula: Brand + model + two selling specs + grade. Damage note flat, located, photo-numbered. Price in rand format R1 799, never R1799,00.

† The struck retail is blank on purpose: it comes from the item record, and under the new system a listing cannot publish without it. The grade, store and damage note here are illustrative — assigned at inspection.

Under R2 000 — so the card offers collection, never claims free deliveryPhoto: live listing, fetched 2026-07-14

brand/voice.md §6 rewrite 3 · homewaretech.co.za/shop/laptops-computers/acer-portable-monitor-2/

Working session · iBall Media

Mockup 4 · Google display banners — pixel-exact core set

Leaderboard · 728×90

Homeware&Tech

Brand new. Never owned.

Well under retail — and we’ll show you why.

R9 999Retail R11 999Save R2 000

Shop now

Medium rectangle · 300×250

Homeware&Tech

New · Unboxed

Brand new. Never owned.

R9 999Retail R11 999

Shop now

Mobile leaderboard · 320×50

H&T

Brand new. Never owned.
Well under retail — see why

Shop now

One message per banner: the primary line plus a price that carries its reason. No starbursts, no percentages, no countdowns — the discount is explained, not shouted. Every size links to the homepage hero (message match).

Also to export: 336×280 · 160×600 · 300×600 · 970×2501200×628 for PMax / Demand GenDelivery: PNG set (HTML5 optional later)

brand/positioning.md §7, §9 (no blanket %) · DESIGN.md · price pair: voice.md rewrite 2

Working session · iBall Media

Mockup 5 · Large formats & the Facebook page cover

Half page · 300×600 (shown 63%)

Homeware&Tech

Brand new.
Never owned.

Well under retail — and we’ll show you why.

New · Unboxed SMEG fridge

Mall@Reds

R9 999Retail R11 999Save R2 000

Shop now

Facebook page cover · 820×312 (shown 75%)

Brand new. Never owned.
Well under retail.

Sunnyside · Mall@Reds · Modderfontein

The cover is the gradient panel from the physical storefront sign — white display type is the only text allowed on it. Right side: the real Mall@Reds shopfront, balloons and all. Profile picture: the favicon mark on the gradient. Safe zone: Facebook crops covers to ~640×312 on phones — the store names row stays inside the left two-thirds.

Same art adapts to GBP covers ×3 storesSkyscraper 160×600 follows the 300×600 layout

DESIGN.md (identity devices: gradient, white display text only) · brand/identity/

Working session · iBall Media

Mockup 6 · Facebook / Instagram carousel — launch ad

H&T

Homeware & Tech

Why these four cards

Card 1 states the story; then one hero-grade item, one sealed appliance, one sealed premium-brand box — the range in one swipe. The B&O photo still wears its Mall@Reds price sticker: shown sealed, exactly as it sits in the store.

Inside every limit

Primary text 114/125 characters. Headlines 23–32/40. Card images 1080×1080. One “brand new” per surface, zero exclamation marks, scarcity stated flatly. Card 4 gets its retail anchor from the item record before launch — no price ships alone.

What comes later

This is the manual launch creative. Once the feed work is in place (grade → condition, custom labels), Advantage+ catalog ads generate per-store and per-grade carousels automatically from the same product data.

brand/voice.md §5 · positioning.md §7 · channels/feed-architecture.md §7 · prices: live site 2026-07-14

Working session · iBall Media

The full asset review — what exists, what’s needed, who makes it

Asset & overlay checklist

Asset	Spec / format	Status	Owner
Homepage hero	Build from Variant A (slide 19); desktop + mobile breakpoints	Mockup ready — decide A/B today	Mark (Elementor) · copy+photo from us
Grade badges + store tags	`pa_grade` attribute + CSS pack + SVGs, in repo	Ready to implement	Mark
Trust strip	Five proofs, icon row — sitewide under header + PDP	Copy final; icons in mockup	Mark · SVG icons from us
Display banner set	300×250 · 336×280 · 728×90 · 320×50 · 300×600 · 160×600 · 970×250 + 1200×628	Mockups today → PNG exports after sign-off	Us
FB carousel cards	4× 1080×1080 PNG + copy deck (slide 25)	Mockup today	Us
FB page cover + profile	820×312 cover · favicon mark on gradient as profile	Mockup today	Us
Google Business Profiles	Modderfontein profile creation + covers ×3 (reuse cover art)	Blocked: Modderfontein has no GBP	Karl + us
OG share image + favicon	1200×630 default share card from hero art	To produce with banner exports	Us
Product photography	Booth per store + staff training — feeds every future asset	Approved model, scheduling	Stores · photographer once-off

brand/photography-policy.md · DESIGN.md · research/store-details.md

Working session · iBall Media

Found while building these mockups — all fixable in WooCommerce settings

Fix list for the current site

Finding (live site, 2026-07-14)	Fix
Schema declares the business a `PawnShop` — the structured data on every page tells Google exactly the category the rebrand exists to escape	Change the SEO plugin’s organization type to `Store` (or `HomeGoodsStore`), one per-store `LocalBusiness` with hours + geo to follow
“Condition: Used · Grade: B” on every graded product — false (never owned), off the ladder, banned vocabulary	Replace with the three-term `pa_grade` attribute + badges (slide 21); bulk edit existing products
Prices render as “R1799,00” and struck prices appear with no reason attached	Woo currency settings: space thousand separator, no decimals → R1 799; compare-at retail + grade always shown together
Products miscategorised — LG 9kg washing machine under “keyboard-mouses”, Bosch washer under “furniture”	Category cleanup pass. Categories drive `google_product_category` in the feed; if bad categories ship, they become an ads problem
Homepage still says “quality pre-owned” + “We Buy, We Sell, We Rock!” framing	Hero replacement (slide 19) + banned-vocabulary sweep of all page copy, menus, footer
Titles are spec dumps (11 specs, no grade)	Title formula: Brand + model + two selling specs + grade (slide 22); AI Lister automates this at listing time

homewaretech.co.za source, fetched 2026-07-14 · brand/positioning.md §5, §9

Working session · iBall Media

For the ads account — the rules that keep us unsuspended

Feeds & Google Ads: three non-negotiables

Condition mapping

New – Sealed → new. Both Unboxed grades → refurbished (interim used until the warranty per grade is published on the site). An opened box is never submitted as new — Google suspends for condition misrepresentation “without prior warning”.

Price anchors

Compare-at = verifiable current retail at mainstream ZA retailers, never an inflated RRP. Both prices visible on the product page. No blanket “-30%” claims anywhere in ads — per-item explained pricing only.

Qty-1 churn

Sold → out of stock via sync, never deleted (keeps Meta engagement history). Both platforms name a sold item still serving in ads as a policy violation — the sync isn’t optional.

Pipe	Route on WooCommerce
Google Merchant Center	Google for WooCommerce (official, free): syncs catalog, condition mappable from the global `pa_grade` attribute with per-product override. Gap: no local inventory ads — closable later with CTX Feed Pro (~$119/yr), one filtered local feed per store.
Meta catalog + pixel	Meta for WooCommerce (official): catalog + Pixel + Conversions API in one. Reviews are rough — we verify events fire after install, with the feed-URL + separate pixel plugin as the fallback path.

channels/feed-architecture.md §3–5, §8 · research/woocommerce-channel-plugins.md §1–2

Working session · iBall Media

To close today

Four decisions, then a four-week run order

1 · Hero Variant A or B2 · Badges: CSS route or theme builder3 · Banner handoff: PNG or HTML54 · Who owns the Modderfontein GBP

Week	Work
1 — Foundations	Schema type fix · banned-vocabulary sweep · `pa_grade` attribute + badges live · price format · category cleanup
2 — Face	Homepage hero build · trust strip sitewide · product-card pattern on shop loop + PDP · title formula on top 50 sellers
3 — Feeds	Google for WooCommerce onboarding · condition mapping verified in GMC · Meta catalog + pixel/CAPI verified · retail anchors entered per item
4 — Air cover	Display set + FB carousel live · page cover swap · GBP covers · first weekly GMC diagnostics review

Sequence matters: ads before the vocabulary sweep would pay to send already-sceptical shoppers to a page that confirms their scepticism. Fix the shelf, then shout.

Homeware&Tech

run order proposal — adjust with Mark’s capacity

Draft for sign-off · Vincent & Karl

Policy drafts · returns — full text in content/policies/returns-policy.md · not yet published

Returns: if it is not right, bring it back

Changed your mind? 7 days

Return within 7 days of receiving it, no reason needed, full refund. For online orders this is the law (ECTA cooling-off, delivery fee refunded too); the draft extends the same 7 days to in-store purchases so there is one promise, not two. Customer pays the return courier; bringing it to a store is free.

Faulty within 6 months

Repair, replacement or refund — the customer’s choice, per CPA section 56. Our 6-month warranty honours it in person at any store: no couriering to a manufacturer, no service-centre queue. Applies identically to all three grades.

What doesn’t count

The disclosed, photographed mark on a New – Unboxed, Light Marks item is not a defect — it was part of the price. Damage after purchase through misuse isn’t either. A real fault is always covered, whatever the grade.

Decision needed	Working position in the draft
Extend the 7-day change-of-mind to in-store purchases? Law only requires it online; extending is a brand promise with a real cost	Draft assumes YES — one unified window
Refund processing time	5–10 business days, original payment method; store credit only ever as the customer’s choice
Final gate	SA attorney review before anything is published

content/policies/returns-policy.md (draft 2026-07-14) · ECTA s44 · CPA s56 · research/existing-site-policies.md

Draft for sign-off · Vincent & Karl

Policy drafts · terms & conditions — full text in content/policies/terms-and-conditions.md · not yet published

T&Cs: what changes, and what we need from you

The warranty flips

The current site says the store “cannot warrant performance”. The draft replaces that with our 6-month in-store warranty on every grade — and drops the blanket “not liable for delivery delays” disclaimer, which doesn’t survive the CPA anyway.

One-of-each, in writing

“One available” means one. If two orders race, first completed payment wins and the other is refunded in full within 5–10 business days — never a substitute the customer didn’t choose. The retail reference price is defined: the mainstream SA retail price on the date we listed the item.

Legal identity gaps

ECTA requires the registered entity name, registration number and address on the site — currently none of these appear anywhere. The grading ladder goes into the terms verbatim, so listings, shelf tickets and legal text all match.

Needed before publication	From
Registered entity name + company registration number + VAT number — draft has [TBD] slots; cannot publish without them	Karl
Payment gateway confirmation (draft says Yoco; old site says SnapScan) · courier coverage for outlying areas · Modderfontein trading hours	Karl / Vincent
Final gate	SA attorney review

content/policies/terms-and-conditions.md (draft 2026-07-14) · ECTA s43–44 · CPA s19, s56 · POPIA

The brand that removes suspicion

The enemy isn't other retailers.It's suspicion.

For value-savvy households and deal hunters in Gauteng, Homeware & Tech is the store where you get brand-name goods, brand new and never owned, at well below retail — tested, under warranty, returnable, and sitting in a real store where you can see it before you buy.

Three grades. Every product gets exactly one.

Five proofs, wherever a buying decision happens

Tested before sale

6-month warranty

Returns accepted

See it in store

Free delivery over R2 000

Words that never describe our stock

The straight-talking insider

Honest to the point of showing you the scratch

Specific beats superlative

Local and human

Same fridge. Different believability.

Photos are the trust engine

The model

The shot list

The honesty rules

Deal terms dwarf condition terms

Demand nobody is answering properly

"takealot returns"

"refurbished meaning"

"demo stock"

What we found under the floorboards

From booth photo to live listing in minutes

Shoot

Read

Verify

Write

Approve

List once. Everywhere at once.

Website

Google

Facebook & Instagram

In store

POS + online store: two viable routes

WooCommerce + POS

Shopify + Shopify POS

Does this match where you want the business to go?

Signed off. Now we build it — on WooCommerce.

Three badges replace “Condition: Used · Grade: B”

Same monitor. The card now argues its own price.

Why these four cards

Inside every limit

What comes later

Asset & overlay checklist

Fix list for the current site

Feeds & Google Ads: three non-negotiables

Condition mapping

Price anchors

Qty-1 churn

Four decisions, then a four-week run order

Returns: if it is not right, bring it back

Changed your mind? 7 days

Faulty within 6 months

What doesn’t count

T&Cs: what changes, and what we need from you

The warranty flips

One-of-each, in writing

Legal identity gaps

The enemy isn't other retailers.
It's suspicion.