Untouched box, factory sealed. Includes direct imports. Sealed is shown sealed — no other claim needed.

The hero grade. Box opened or damaged; the product itself is flawless. If there is any mark, it isn't this grade.

A cosmetic mark, always disclosed with a located, photo-referenced note: "Light scratch on left panel — shown in photo 4."

Honest to the point of showing you the scratch

A disclosed flaw is the reason the price is believable. Honesty is the selling point, not a buried disclaimer.

Specific beats superlative

"SMEG FAB32, R3 000 under retail, box damaged in transit" — never "AMAZING DEALS!!!". A specific claim can be checked; checkable is what sells.

Local and human

SA English, real store names, rand amounts written properly (R11 999). Sounds like a place you can drive to — because it is.

The model

Don't hire a photographer to shoot products — hire one once to build a booth per store and train staff to shoot at listing time, on store phones. Budget guidance R8 000–R10 000 once-off, then it's a store operation.

The shot list

Fixed order: hero → front → model plate → every mark close-up, numbered → box shot only if the box is damaged. Damage notes point at photo numbers. Sealed stock is never unboxed for photos.

The honesty rules

Marks photographed, never angled away. No filters, no retouching. The hero is always our photo of our actual item — a stock image never stands in. A grade is a claim; the photos are the evidence.

Ink on white. Factory sealed, shown sealed. Data value stored in WooCommerce: “New – Sealed”.

Orange — the hero grade, box opened, product flawless. Data value: “New – Unboxed”.

Outlined. Never appears without its located, photo-referenced note: “Light scratch on left panel — shown in photo 4.”

Changed your mind? 7 days

Return within 7 days of receiving it, no reason needed, full refund. For online orders this is the law (ECTA cooling-off, delivery fee refunded too); the draft extends the same 7 days to in-store purchases so there is one promise, not two. Customer pays the return courier; bringing it to a store is free.

Faulty within 6 months

Repair, replacement or refund — the customer’s choice, per CPA section 56. Our 6-month warranty honours it in person at any store: no couriering to a manufacturer, no service-centre queue. Applies identically to all three grades.

What doesn’t count

The disclosed, photographed mark on a New – Unboxed, Light Marks item is not a defect — it was part of the price. Damage after purchase through misuse isn’t either. A real fault is always covered, whatever the grade.

The warranty flips

The current site says the store “cannot warrant performance”. The draft replaces that with our 6-month in-store warranty on every grade — and drops the blanket “not liable for delivery delays” disclaimer, which doesn’t survive the CPA anyway.

One-of-each, in writing

“One available” means one. If two orders race, first completed payment wins and the other is refunded in full within 5–10 business days — never a substitute the customer didn’t choose. The retail reference price is defined: the mainstream SA retail price on the date we listed the item.

Legal identity gaps

ECTA requires the registered entity name, registration number and address on the site — currently none of these appear anywhere. The grading ladder goes into the terms verbatim, so listings, shelf tickets and legal text all match.

Synced, not uploaded

The plugin talks to Merchant Center over Google’s API — no spreadsheets, no feed files. Price and stock changes flow through as they happen, which is what qty-one stock demands: the moment an item sells anywhere, its listing follows.

Condition mapped by rule

The grade attribute maps to Google’s machine condition field by category rule, with a per-product override. Sealed stock feeds as new; an opened box never does — the honesty rule that keeps the Merchant Center account safe is enforced by configuration, not by memory.

Sold ≠ deleted

A sold item flips to out of stock and drops out of ads and listings on its own. We never delete it — the listing keeps its history for the 1–2 week tail where Google and Meta still use it to steer shoppers to similar in-stock items.

One catalog, three jobs

The plugin syncs the catalog to Meta and installs the Pixel and Conversions API in one go. That single catalog powers the Facebook and Instagram shop tab, Advantage+ catalog ads, and retargeting — and can link to a WhatsApp Business catalog for free.

Built for stock that comes and goes

This is the piece designed for our reality: a new arrival lands in the catalog and Advantage+ starts showing it — nobody builds an ad. It sells, the availability flips, and it leaves the ads on its own. With one-of-each stock, the ad account maintains itself.

Product sets do the targeting

Sets are saved filters on the catalog: everything in stock, per-store stock for radius ads around each branch, Sealed-only, or deal sets filtered on how far an item sits below its retail anchor. Campaigns point at a set once; stock flows through it forever.

Two systems, two truths

Every item is captured twice — once in Pilot, once on the website — and the two never agree for long. Double the admin on the way in, silent mismatches on the way out.

No door in

Pilot publishes no public API or developer documentation; its known integrations (Sage, Xero, delivery platforms) run through partner arrangements with Pilot, not anything we can build on ourselves.

The suspicion cost

An item sells in store and keeps advertising online. Google names that exact situation a misrepresentation trigger — and a customer who drives out for it feels cheated. The brand exists to remove suspicion; a disconnected till manufactures it.

List once

Item is captured in WooCommerce only: photos, grade, damage note, price, per-unit SKU.

Print the label

Woo prints the SKU as a barcode label at intake. The label on the box is the unit — grade and damage note included.

Load the tills

A generated file carries new items into Yoco each morning — same-day once Yoco confirms automation (question 1, final slide).

Sell anywhere

Cashier scans the label, takes card or cash on the same device. Staff can only scan what is physically in the room.

One ledger

Seconds later the sale is a real WooCommerce order. The website, Google and Meta drop the item automatically.

Yoco Counter — R2 999

All-in-one countertop till with the Neo Touch card machine included. Runs on wifi with battery backup for load shedding. Takes the barcode scanner and Yoco receipt printer. Was R4 999.

Khumo Print 2 — R1 499

Handheld till with the receipt printer built in, its own multi-network SIM (R49/month) and an 18-hour battery — sells through wifi outages. Khumo 2 without printer: R699.

Scanner & printer add-ons

Bluetooth barcode scanner (1D + QR) and the Yoco receipt printer pair with the Counter. Add-on pricing per store confirmed with the rep.